Are AI Chatbots a new face for future Marketing automation?

Artificial intelligence is the most unrivalled talking point for business users who’s looking to improve their efficiency, deliver new ideas and take the next steps in the transition to a digital enterprise.  It is an intelligence that gives power to the AI chatbot to learn from conversations and handle any and every situation that comes […]

How Digital Marketers can take advantage of WhatsApp chatbot for marketing?

When Henry Ford made cheap, reliable cars, people said, ‘Nah, what’s wrong with a horse?’ That was a huge bet he made, and it worked.” This epigram truly captures the concept of marketing that transfigured from logos to faces, from brands to people. Digitalization has become a catalyst for subsequent stages of the evolution towards the […]

A right funnel driven approach to generate quality leads

“Can chatbots be used for lead generation and deliver better results than other digital marketing efforts? “Are these bots better than typical landing pages for online ads to get a higher conversion rate? “Is this approach of engaging customers through a chatbot is worthwhile? So many questions about the effectiveness of chatbots and the answer […]

A complete lifecycle of a chatbot

A chatbot is now a stable factor in our customer communication. We can now imagine more advanced opportunities and possibilities with chatbots and Artificial intelligence. To develop these capabilities, we follow a specific plan and structure for the entire bot lifecycle. Like website and mobile app development, we follow certain lifecycle steps to develop a […]




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